The other day I took my toughest clients to lunch. In this appointment, I was going to tell them that they should drop their price and sell their home at "market price" rather than waiting for the market to turn around. Once we sat down, one thing became perfectly clear, I needed to tap all resources to communicate my message. This couple was tough. They knew how to debate, in fact she had been a real estate broker and they had all the right answers, but I pushed on.