One shot at a great first impression – Buyers no longer jump in the car to check out a property.  In fact, over 90% of all real estate searches start on the internet.  Therefore, just as important as mowing the lawn and painting the front door in anticipation of the buyer are high quality photos and content on the internet.   We all have passed over the listing with dark photos and “Great House” in the remarks looking for something better.  The first impression makes a difference more than ever on the internet. Read the rest of this entry