A note from Todd Brooks at Island Getaway

The upcoming rental season is showing very positive signs, as advance bookings are up over 20% versus this time last year.    We saw nice stabilization of  the market in 2010 and less deviation from the published rates.  People always have, and always will want some type of “deal”; but as the rental market strengthens, the pendulum begins to swing in our direction.  I believe we saw the bottom of the market in 2009.  A good barometer for the overall market is Internet reservations.  Our online bookings are up substantially for the upcoming season, which is a positive indication.  This shows willingness for consumers to spend money in advance and at the published rates, which we have not seen in volume since the pre-recession years. Read the rest of this entry