Sellers are either “In” the Hilton Head Market or “Out”

It seemed to me that there were a lot of properties for sale the other day.  That was until an agent spoke up in one of our Dunes Marketing Group sales meetings.  Of the properties in a community he showed a client, only 20% of the sellers were actually “in” the market.  The other properties were over priced and the buyer did not even want to look at them.  I did some market research on this area and others and  discovered that 80% of the properties were on average 40% higher in price than the others.  Once he and his buyer realised this concept, a buying decision was made based on these “lower” inventories.  Read the rest of this entry